Start dates October 2020.
Dates in 2021 to be announced.
Duration 9 weeks, divided into 10 learning units.
Fees Contact us
We’ve been ranked No.1 in the world for Art and Design for 6 consecutive years (2015-2020 QS World University Subject Rankings)
Experts in Executive Education
We delivered over 20 courses last year, and welcomed 930 delegates from 52 countries.
Blended Learning Method
Masterclasses delivered online via broadcast with faculty experts, combined with campus-based sessions in class.
This forward-looking workshop will improve your business and creative managerial skills through AI-powered services/products, bringing a competitive edge to your business or brand. You will learn how to focus your imagination to create innovative products and services that are not yet in the market and develop projects through collaborative teams and first-hand design thinking experience.
We welcome participants who want to embrace AI as a strategy and medium to understand and future forecast how new opportunities AI could develop in social interactions. Interdisciplinary groups are welcome, as well as professionals and academics with a non-design background who want to understand what AI can bring to their practice and knowledge base. We particularly encourage participants from:
This course is only available for universities and companies. If you would like to enrol as an individual student, please contact us at the email email@example.com
An understanding of design-led strategies and methods for the development of products and services using AI.
An understanding of the key factors that need to be accounted for in the development of human-to-human to AI interactions.
Basic AI development skills for use in the creative industry.
The ability to mine data and tell stories about using your interpretations of it.
An understanding of the issues that contribute to the success and failure of technology.
The appreciation of a human-led approach to technology acknowledging diversity.
Dr Laura Ferrarello
Leader of the MRes Design Pathway in the RCA’s School of Design, Laura is an active tutor and researcher; working across research projects with industry clients including the Lloyd’s Register Foundation, Fujitsu, and Huawei. Laura has particular expertise in experiential and participative design methodologies applied to digital technologies.
A visiting lecturer at RCA with a background in puppetry and creative coding. In her practice, Sabrina produces crafted electronic artefacts, puppets, masks, automata and computer graphics with data, computer vision and natural language processing. In her research, Sabrina aims to use smart textile in combination with algorithmic behaviours to produce interactive narratives with textile characters.
Iulia is an artist, technologist and researcher exploring people’s fraught relationships with technology in general, and artificial intelligence in particular. Her work, often conveyed through code, interaction design, artefacts or paintings, explores the multifaceted range of human attitudes and mental models of digital and technological interventions.
The Royal College of Art started life in 1837 as the Government School of Design. Granted a Royal Charter and university status in 1967, today the RCA remains the world’s most influential postgraduate institution of art and design.
RCA graduates continue to influence the culture surrounding all of us. At the forefront of contemporary art and design today are, to name but a few, graduates such as designer Thomas Heatherwick, architect David Adjaye, fashion designer Christopher Bailey, photographer Tom Hunter, inventor and industrial designer Sir James Dyson, and film director Ridley Scott.
90% of postgraduate alumni felt that the RCA had a positive impact on their career. This programme maintains the world-class standard of teaching and research that RCA master’s are renowned for.
64% of graduates from 2003 onwards said they use the skills learned at the RCA every day in their current role.
Over 40% of graduates have gone on to launch their own businesses or to become independent professionals.
(Source: MA graduate research undertaken by QS Enrolment Solutions, 2019)
The RCA delivers senior-level custom executive education programmes for business, government, the public sector and universities globally. We delivered over 20 courses last year, and welcomed 930 delegates from 52 countries.
The course was very interesting. I particularly liked the workshops where we could apply the theory to practical cases. I would recommend this to anyone who would like to understand the process of AI a bit more.’’
Big Data Analytics Manager,
The course leader was very personable. The course had really good presentations. The energy and course pace was great throughout the day.
EMEA Head of Music and Artist Marketing,
The course offered engaging topics and exercises aimed at practising the initial design of AI-enabled products.
Senior Principal, Global Product Management,